Build a college list appropriate to student’s academic profile and stated preferences. This step is one of the most enjoyable in the series. The college list is the tangible guiding tool that helps direct and ultimately lead to optimal college matches. The college list is a culmination of the work to build a clear and accurate student profile. At University College Advisors, we seek to develop college lists that bring the college search into focus by including schools that will allow students to thrive. Equally important, we seek to include schools that take into account cost, location, size and academic reputation factors.